For this project, we partnered with IQBar to bring their new IQBar Bites to life. We recreated the bite imagery from the packaging in CGI, then shaded it to highlight the details of the yogurt coating and peanut butter layer inside.
Using a mix of keyframe animation, rigid body, and viscous simulations, we showed the break down of the bar and how it all comes together in a dynamic, appetizing way.
Our audio partners at Hudson Artists elevated the spot with rich, textured sound design and mixing, while the talented Mat Voyce brought in 2D type animation that felt seamlessly integrated into the piece and true to the product's RTBs.
THANKS FOR LOOKING!!
