Sergio Fuego - 1B96 _ The obsession

1B96 _ The obsession

Some time ago I had the great pleasure of collaborating with N.I.U., a great musician and friend of mine. The task was to develop visual art and content for their social media.

"INMODERNO", his first virtual album, had as its first cut called "1B96", a beautiful indie trap love song dedicated to a car, love for machines. The object of desire, a 1996 FIAT Uno Turbo, impeccable.

The idea was to play with the duality of the organic cover in contrast to the harsh and orthogonal nature of the old school car. The fabric is the silk in charge of covering, hiding and protecting the precious treasure. The hardness, the firm and rigidness of the car in contrast with the softness, fluidity and naturalness of the fabric, create a situation of careful obsession. Singular care that luxury and collection cars require.

Dim lights also play an important role in the scene, creating a climate of sensuality and mystery, attraction and curiosity.