Sergio Fuego - Windows 11

Windows 11 - Phone Link

We had the pleasure to produce the latest Windows 11 Campaign, (re)introducing Phone Link: use your phone - Android or iOS! - from your Windows 11 PC.

In this project, we wanted to establish a state of flow through visuals with excitement and a clear message at the same time. Something unique and identifiable for others.

Thus, under the concept of "The Power of the Unexpected” we’ve built this beautiful campaign.

We developed realistic environments, using sleek colours and everyday objects, that reflect each one of the audiences that we were portraying.
The main goal was to highlight their unique universe and emphasise the flow of the everyday life in a natural way.

Additionally, our proposal was also to get visually engaging with varied levels & depths in our frames.

Hope you like it!

Messages:

A night set-up with purple as the main color, to connect with this specific audience. Secondary accents of color with lilac mixed with neutrals and a diversity of materials, bring freshness & dynamism through the video.

Calls:

A cozy home office with natural light in a day-light set-up with pink as the main color, mixed with accents of purple & coral, neutral colours and light wood. These go in combination with curvy lines to give a creative, positive, energetic & sophisticated mood.

Notifications:

An office environment, with a mix of natural and artificial light. Modern and sophisticated design furniture in an open space. A mix of natural and warm color, with an accent of light purple in the chairs and some of the elements.

Contacts:

What is a more "homey" environment than our own kitchen?
Intentional shadows, set-up with natural and warm light, the color palette is based on light blue as our main accent color combined with dark blue and green.

Mixed with realistic warm materials, like wood. The dialogue between the cool palette and warm tones creates powerful, balanced and unique images.

Photos:

A Workshop Studio, with mid-day natural light, tons of realistic elements, and tools to power the craft and creativity. Pencils, brushes, papers, and paint all over the scene. For the color use, we ambition some rustic wood for the main desk with accents of pink, dark purple, and orange.